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October 7, 2022

How is TikTok different from YouTube's UX design for mobile apps?

Nowadays, UX design for mobile apps is becoming increasingly popular and video content dominates the social media space like never before. Content creators, businesses, and influencers are now more aware of the power of video and how to use it to their benefit. Most social media platforms now offer the ability to share videos, but today Capi Product will share: How are TikTok different from YouTube's UX design for mobile apps? to better understand the strategy of the TikTok and Youtube platforms.

The article, to answer the question “How are TikTok's different from YouTube's UX design for mobile apps”, Capi Product focuses on:

  • TikTok’s Home and Youtube’s Home
  • TikTok’s Home and Youtube’s Shorts 

Let Capi Product find the detailed answer in the comments below.

What is UX design for mobile apps?

Before answering the question: “How are TikTok's different from YouTube's UX design for mobile apps” Capi Product will help readers to clarify the concepts.

User experience (UX) design for mobile apps is the process of researching how users feel about the application. Building an impression of your business can have a big impact. UX includes every aspect that users use to interact with the application.

Effective user experience design is the activity of increasing customer satisfaction and trust with the help of enhanced simplicity. Usability and satisfaction are communicated in the interaction between the user and the application. As a result, designers often focus on accessibility, discoverability, and efficiency to optimize the experience interaction on the go.

What is Tiktok?

TikTok is an app that originated in the Chinese market, called Duyin, and has more than 300 million monthly active users. The new app's logo is a combination of the Musical.ly and Duyin logos.

The TikTok app has simplified video creation and sharing and taken it to the next level. All a user has to do is record anything and everything from their daily routine and post it instantly. Hence, the Tiktok channel seems to have become one of the favorite applications of young people. Due to the short format from a few seconds up to a few minutes, neither video creation nor viewing takes much time or effort.

What is Youtube?

YouTube was born in 2005 and is a social network, an online video-sharing platform. A place where users can upload or watch other individuals' videos on devices such as mobile phones, computers, or tablets, etc this content will be TV shows, short clips, music clips, short films, movie trailers, creative videos, educational videos, etc.

Most videos on YouTube cover a wide range of topics and are regularly censored by YouTube's headquarters located in different countries. YouTube users can enjoy watching what they want on YouTube. However, for mandatory content with compatibility requirements, it can be viewed.

How are TikTok different from YouTube's UX design for mobile apps?

TikTok’s Home and Youtube’s Home

How are TikTok's Home different from YouTube's Home UX design for mobile apps

After the users, who have been using the app for a while, start clicking to open the app, the home screen will appear first. It's a fact that the home side of both TikTok and Youtube have similarities in UX design for mobile apps, such as:

- All consider putting the recommended Video according to the user's habits and needs in the first and center of the mobile screen. Because, they need to hit the right psychology of viewers, when users see the things they are interested in and love first, they will tend to learn more. Therefore, both Tiktok and Youtube platforms could increase customer interest and retention longer.

- At the bottom of the screen, there are 5 bar items, placed in the middle is the button to create a video with the most eye-catching image, and is easy to manipulate with all types of finger manipulation on the user's phone. This shows that both TikTok and Youtube apps want to attract users to create more videos and post more of them. 

Besides the common points, TikTok's different from YouTube's UX design for mobile apps:

  • Reaction 
  • Video Screens 
  • Other

Reaction

On the one hand, Tiktok emphasizes showing likes (heart icon), comments, and shares. This will encourage users to stay on that video longer if they see the icons with high engagement and they will share the video with their friends if the video is precious to them. This is why TikTok’s different from YouTube's UX design for mobile apps because TikTok easily builds community and spreads to everyone.

On the other hand, Youtube only displays the total number of views. For older videos, with higher views, users will pay more attention, which in UX design for mobile apps can be detrimental to newly posted videos with many values that will be hard to compete with previous videos. This is another feature making TikTok different from YouTube's UX design for mobile apps

Video screens

TikTok supports a full video screen as soon as users open the application, this will make users will not need to spend more clicking on the video like on Youtube. However, this is also a drawback in UX design for mobile apps, because if TikTok's algorithm fails - the first video appears offensive content to the user, the user will be able to leave the app immediately. So, Tiktok should seriously take care of the cons of TikTok's differences from YouTube's UX design for mobile apps.

For Youtube, when users enter the application, they can completely choose to watch videos that Youtube recommends or not, besides, users will have more than one recommendation to choose from their favorite videos. It’s quite suitable for UX design for mobile apps. 

Other

On this home screen, TikTok is not optimized for users following UX design for mobile apps, because of the similar appearance of both icons: discover and search, which can easily cause confusion for users. It’s explained by TikTok's differences from YouTube's UX design for mobile apps TikTok, the designers of TikTok can handle this error by changing the discover icon to be the same as Youtube's explore icon because users are already familiar with that icon.

It is undeniable that, on this home screen, Youtube's UX design for mobile apps is more appreciated when optimizing users better when using features such as checking notifications from channels that users love when the channel has new videos. Besides, the size and position of the button are also just right for the user's finger when manipulating. Moreover, except for the logo and short image using red, attracting attention and the button created is increased in size, the other buttons are not too prominent. Because Youtube maybe hopes the viewer's attention to the videos being displayed on the screen.

TikTok can refer to the advantages of Youtube's Home into TikTok's Home to reduce TikTok's differences from YouTube's UX design for mobile apps, creating users' familiar behavior from Youtube's users.

Conclusion

From the above analysis on the home screen, it can be seen that TikTok has had a certain interest in video content creators (KOLs, KOCs, etc) by increasing viewers' attention to reactions with new videos that have quality content and can completely compete with other long-standing KOLs, KOCs. However, this can easily be offensive to viewers, if the video is over-marketed and appears in a way that the user cannot control.

For Youtube, it is more optimized for viewers, but it is unfair to new video content creators on the Youtube platform. Perhaps, this is also the reason why Youtube decided to launch Shorts - limited TikTok's differences from YouTube's UX design for mobile apps following users.

TikTok's Home and Youtube's Shorts

How are TikTok's Home different from YouTube's Shorts UX design for mobile apps

Shorts is a Youtube application developed after TikTok and based on the idea of TikTok to provide short clips under 60 seconds.

The Shorts app has somewhat solved the limitations of TikTok's different from YouTube's UX design for mobile apps, making it more optimal for newbie video content creators to Youtube by letting the red Subscribe button stand out, encouraging users to subscribe to the channel. In addition, there is a dislike button so that viewers can express their emotions about the video, and then Youtube can rely on it to recognize user behavior and personality, from which there are accurate algorithms to hit the right needs of viewer requests.

Compared to TikTok’s Home, Youtube’s Short did not appear in the song title, which may offend the music providers, because their music seems to be overlooked by Youtube. In addition, having an extra black bar on the phone including an "arrow" and "camera" creates the feeling that the video is being framed and confined within the framework. 

Additionally, at first glance, it can be seen that the icon of TikTok creates a more friendly feeling with rounded lines than the somewhat rigid icons of Youtube Shorts.

In a nutshell, it can be seen that TikTok’s Home is still a more optimized UX design for mobile apps than Youtube shorts.

Conclusion

TikTok’s Home has had a bit less UX design for mobile apps compared to Youtube’s home, this can easily be explained because Youtube has many years of experience, and they have many users to be able to adjust the UX design more optimally for users' insight.

However, with the position of a latecomer, TikTok has also had success in UX design for mobile apps when it has focused on the niche market that is more focused on content creators with short videos, creating equal competition between new and old content creators. TikTok's differences from YouTube's UX design for mobile apps will create a challenge for all KOLs and KOCs in their efforts to innovate to provide quality information to viewers, as well as to strike right into the mentality of the majority of young people today who like innovation, creativity, and fast.

As for youtube, it is still doing well as an app for almost audiences, because youtube allows to post both hours-long videos and short videos with strict policies, so it's still an ideal place for many users to learn and have some relaxing time.

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