What is UX research?
User Experience (UX) Research is the systematic study of users and their requirements in order to derive important data, thereby bringing the most realistic contexts and insights into the development process of product development.
When doing UX research, UX designers can provide users with better experiences and solutions — because they can discover exactly what users need. UX research can be applied at any stage of the design process.
What is a UX researcher's role?
UX researchers often start with qualitative research methods to identify user motivations and needs. They can then use quantitative research to measure their results.
To become a UX researcher, you must take a structured approach when collecting data from your users. It is important to use methods that are appropriate for your research purposes and are likely to give you the clearest information. Then, you can interpret the data you find to design products with more customer insight to be able to analyze problems and find opportunities for business.
User experience helps make products, websites, apps, and other pieces of technology as easy to use as possible. While aesthetics is part of a good website or product, it's not the primary goal of UX — the function is: making the product work as easily as possible to consumers could use it.
To create a consumer-friendly product, a UX designer must understand the customer.
- What do users want to do?
- What motivates users?
- What do users like, and don't like?
- What will keep users coming back?
Therefore, a UX researcher needs a keen mind.
Before a UX designer can begin the design phase of a project, he/she must is a UX research to understand :
- Who is the target market?
- What motivates them?
- How will the product improve their lives?
Without these insights, it is not possible to design a good product. Finding answers to these questions is the role of a UX researcher.
How to become a UX researcher
UX researchers use a combination of qualitative research and quantitative research to understand target markets. If you don't know the difference between qualitative research and quantitative research, you might think that measurable is quantitative research and qualitative research is more subjective. For example, if you look at your site's bounce rate (i.e. the percentage of people who leave your site after viewing only one page) decrease or increase, you can use a lot of tools to prove it is decreased or increased, therefore, it’s direction quantitative method. If you want to know why they left, this would be qualitative research. Because there is no tool or number that can demonstrate: it’s a reason for unattractive content or ugly color, so, it completes the full extra belong enter test of the UX research.
Besides, to become a UX researcher, you need to know some methods to study consumers’ insights.
Market research: It is a must how to become a UX researcher which is defined as the feasibility process of a new product or service, through research conducted directly or indirectly with potential consumers and competitors. This method allows businesses to properly assess business and technology to be able to meet the needs of the target market, thereby gathering, recording opinions, and making informed decisions.
Observation: UX researchers observe people interacting with a product and look for clues to understand what a person is thinking like position about the product:
- Do they find it easy to use?
- Does the user's behavior rightly reflect what UX designers intend to do?
Interviews: UX researchers conduct direct or indirect interviews. They can ask specific questions, engage in conversations, or just observe participants in their natural environment to see how they interact with the product.
User Surveys: UX researchers can also conduct online/offline user surveys to get people's thoughts on a product or website.
Usability Tests: After the UX designer has created the prototype of the product, UX reachers can conduct usability testing. UX researchers can share prototypes with target audiences to see how they interact with them. This can be done offline or online and testers are encouraged to talk about their thought process as they navigate the product.