How to deal with the complaints about your mobile app UX design

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

Mobile app UX design is now regarded as remarkable, coupled with website design development. Therefore, the Mobile App UX Design platform greatly influences the design and offers a positive user experience. So what is mobile app UX design? Why do people dislike your mobile app UX design? How to deal with the complaints about your mobile app UX design.

Let Capi Product find the answer in the comments below.

Table of content

1. What is mobile app UX design?

2. Why do users dislike your mobile app UX design? How to deal with the complaints about your mobile app UX design

2.1. Poor navigation

2.2. Do not concern user behavior

2.3. Using inappropriate colors

2.4. The font is the wrong standard in mobile app UX design

2.5. Inconsistency in mobile app UX design

3. Case study of Girltelligence redesigned mobile app UX design

3.1. The challenge of Girltelligence

3.2. The solutions of Capi Product

3.3. The results of Girltelligence

4. Conclusion

1. What is mobile app UX design?

Mobile App UX Design (Mobile App User Experience Design) is known as designing for mobile devices with a focus on individualized user experiences. Including both good and bad experiences and emotional experiences. It is no doubt that resolving the complaints about your mobile app UX design bringing efficiency to reach potential customers.

Mobile App UX Design creates an interesting digital product. Aim to interact and provide relevant, meaningful experiences.

Simply, Mobile App UX Design is the interface design for mobile users. This platform can be some kind of software or an application. Covers different aspects such as interaction, audio, content, etc.

The object of special attention when designing Mobile App UX Design is the user. The experiences created need to be effectively personalized. Compelling enough to keep users engaged.

2. Why do users dislike your mobile app UX design? How to deal with the complaints about your mobile app UX design

2.1. Poor navigation

What is the complaints about your mobile app UX design about poor navigation? It occurs when users struggle to find what they're seeking or they get lost on the way from point A to point B.

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

Some reasons for poor navigation:

- Lack of color contrast between sections.

- Insufficient visual cues for user navigation.

- Multiple screens in the middle of each page.

There are a few things you can do to fix the complaints about your mobile app UX design:

  • Make sure you’re using tabs instead of drop-down menus
  • Use scrolling instead of pagination
  • Make sure your links are easy to read and understand

2.2. Do not concern user behavior

Mobile phone designs are now almost full-screen touch screens so users will need to operate their fingers across the entire screen. The complaints of your mobile app UX design using your mobile app may be confused by the small touch control areas.

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

“The users who we observed touching their phone's screens or buttons held their phones in three basic ways:

One-handed - 49%

Cradled - 36%

Two-handed - 15%”

Source: uxmatters

Here are a few resolves the complaints about your mobile app UX design:

  • To make sure that your fingers don't obscure important content or make buttons users would need to reach difficult to press, once you've created a Mobile App UX Design, you should put all information (content, buttons, etc) on a mobile device or another object with similar dimensions and hold it in all of the ways that users would be likely to hold it.
  • Use touch controls that are commonly used on mobile devices so that customers can understand them. Examples are types of swipe, touch to switch the screen, and zoom in and out of the screen with gestures.

2.3. Using inappropriate colors

Some reasons why appear the complaints about your mobile app UX design:

  • The users could have negative feel, such as anxiety, fear or temper, when use your mobile app
  • The users dislike your app only by the main color of the mobile app. For example, If your app is mostly light pink, adult men will be shy to use your app

This can be explained by experts in psychology who have studied the influence of color on people's moods and behaviors. The user's mind reacts to color, when in reality not everyone notices it.

Each color used in the design has its meaning, here are some colors you can refer to deep understand:

Yellow

This is the color of happiness that symbolizes sunlight, joy, and warmth. In Mobile App UX Design, yellow is arguably the most visible color. Moreover, it carries the strongest psychological connotations. Users who see yellow in the design can feel excited and confident.

Although, too much yellow can bring about negative reactions such as feelings of anxiety or fear.

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

Green

Often called the color of nature, balance, and harmony. Green gives a feeling of relaxation and freshness. In addition, it is a sign of growth but also means inexperience in Mobile App UX Design.

It has more positive energy than most other colors, but it is sometimes associated with materialism. The green design fits perfectly with nature-related products.

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

Blue

It often represents credibility, and reliability, or gives the user a feeling of relaxation.

On the other hand, because it is a cold color, it is often associated with distance and sadness, so your mobile app UX design needs to keep it in balance.

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

Red

In design, the use of red is an effective way to attract the user's attention.

However, if your mobile app uses too much red, it will also easily cause negative reactions such as anger and temper.

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

Brown

This is the color of safety and protection like Mother Earth. Designers often use brown as a background color with many shades, from very light to dark. It gives a warm and comfortable feel to the design. Alternatively, it can be used to express experience and assurance.

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

However, in mobile app UX design, it is the least favorite color among both men (27%) and women (20%).

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product
Lesser favorite color in mobile app UX design Source of charts

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product
Favorite color in mobile app UX design Source of charts

When creating an app, it is important to consider the color preferences of the target audience, as it helps to avoid a negative reaction and the complaints about your mobile app UX design.

To summarize, to convey the right message, your mobile app UX design needs to understand the meaning and influence of color in the design.

2.4. The font is the wrong standard in mobile app UX design

Using too many different fonts at once.

An important purpose of using more than one font is to create emphasis or to distinguish different parts of the text.

When using too many fonts, the page design becomes confusing and the reader cannot distinguish what is important. Hence, they could the complaints about your mobile app UX design.

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

Using all capital letters completely prevents reading

Capital letters are difficult to read because the height and bottom are the same, there is no slope up and down, when reading the comb will be slippery and can't be remembered. The complaints about your mobile app UX design will definitely happen.

You should stop capital letters in Headline, and advertising contents just because of the need for legibility. And, lowercase letters give the best readability signals, as there are lines that rise and fall within the stroke. In addition, using both uppercase and lowercase letters is a standard feature of typing and it is an agreement that readers are familiar with.

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

There is no contrast between the background and the text

When the contrast between the background and the text is not enough, the text sinks into the background, making it difficult to read.

White text on a black background – strong contrast, dazzling, and difficult to read

Your mobile app UX design should use black text on white background – easiest to read

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

2.5. Inconsistency in mobile app UX design

If your app is available on both websites and mobile devices, provide a consistent user experience. That means you should have the same interface, decoration, fonts, and colors for both the website and the app.

When designing a mobile app, displaying all information on the application app interface is not necessary. Organize your content in a way that gives users a clear understanding of the features available on the app.

Reduce clutter and keep content minimal on the screen. If you don’t want to your users having the complaints about your mobile app UX design, please remove unnecessary information and elements on the application interface.

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

A standard mobile app UX design is to use icons and appropriate colors. Comes with standard, easy-to-recognize buttons, and icons. This will help your customers adapt more quickly.

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

3. Case study of Girltelligence redesigned mobile app UX design

how-to-deal-with-the-complaints-about-your-mobile-app-ux-design-capi-product

3.1. The challenge of Girltelligence

Naama brought up some issues she had about Girltelligence when she initially arrived at Capi Product. A year after its inception, Girltelligenc had trouble attracting new users and was receiving the complaints about mobile app UX design from current ones.

Naama self-diagnosed her own company and concluded that the issues were an unappealing user interface and user experience and that the only way to fix mobile app UX design was to partially redesign the mobile app.

3.2. The solutions of Capi Product

Because, Girltelligence is a community mobile app for girls aged 16 -30, so Capi Product said Naama that “We should redesign app following the complaints about your mobile app UX design”, like:

- For color, Capi Product asked that instead of choosing a dark pink color images and buttons, Girltelligence should use purple bottons, because according to a survey of experts in the design industry and psychology, as in the section "Favorite color in mobile app UX design", purple is the favorite color of women, accounting for 23%.

- About fonts, Capi Product has prioritized using serif to show the softness and femininity of women instead of san-serif expressing a rigidness.

- Regarding user behavior, after surveying, Capi Product has decided to change the position of the "Next" button in the upper right corner of the screen, to the "arrow" icon placed in the center position. Because, the location of "next" will cause difficulties when users only use the phone with one-hand.

- Additionally, Capi Product added a "Skip" button, if the user doesn't want to read all 5 information, they can easily to skip them. This also can reduce the complaints about your mobile app UX design.

Besides, there are some other changes, you can read more details here

3.3. The results of Girltelligence

With more than 80% of users providing the prototype positive feedback, we were able to win over the business owner and the users through usability testing.

4. Conclusion

The above is how Capi Product suggested with some businesses having difficulty in how to deal with the complaints about their mobile app UX design, more specifically the case study of Girltelligence was designed by Capi Product

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