Table Of Content

October 18, 2022

The ultimate guide to redesigning an app

Creating a mobile app for your business is definitely not an easy task. It requires a lot of resources, effort, time, and money but this doesn't always count as an investment. It can be one of the major expenses your business is wasting if it's poorly designed and doesn't generate any conversions. Your mobile app may live up to the initial expectations when you first bring it to market, but as time goes on it will lose its initial attraction. Not to mention there are more and more similar apps on the market right now. Therefore, without a design that suits the target user's taste and a good user experience, it is very likely that the profit coming from your mobile app will go down. This brings us to several questions: should my business redesign our mobile app, how much does it cost to redesign an app, and how long does it take to do it…?

In this article, we will help you answer all the questions above.

Common questions about redesigning an app

Redesigning an application requires a lot of resources and is not an easy decision. So to better understand redesigning an app, let's go through some issues you need to know before making the final decision.

Why should we redesign an app

Here are some signals that if you are experiencing, you should consider redesigning your app.

Negative feedback from current users

When you have a not-so-good-looking face and people make bad comments about that, that's body shaming, and this might make you feel bad about yourself. But when you have a mobile app with bad design, and not so much user-friendly and they say it to you. You should feel grateful to them. You can easily find it on CH play, and the App Store has a lot of negative feedback with 2, or 3 stars about any app. Most of the criticisms are about the bad design and hard-to-navigate app. Of course, leaving a bad impression on users in any way will bring negative effects on your business, but you should also feel lucky because these are the clearest signs of why you should redesign your app

Outdated design

Nothing can beat time, your mobile app when you first created can be a good design and trending at that time, but how about 2 or 3 years later it becomes so outdated? Trending is come and go before you even know it. This doesn't mean you have to redesign an app so often. You should consider this only if your design is somewhat outdated compared to other apps on the market. For example One of the trends that have caused many mobile apps to redesign is rounded corned. Many mobile apps have redesigned their buttons to catch up with their opponents.

Have you noticed Youtube newest update?

Seeing your app every day can make you so familiar with it and might give you the impression that its current design is fine and the whole redesign thing seems unnecessary. However, this is a very subjective point of view. The design of your app should be judged by the users of the app. The fact that your app has a bad design is not always stated directly by the users themself, but it can be shown by the numbers and statistics below.

Low conversion rate 

Users tend to equate bad design with bad service and the quality of the business itself. When customers do not like the design of the mobile app or have a bad experience when using it. They will most likely stop using it, which means no conversion was made. This makes conversion rate one of the most obvious signs that you need to redesign an app.

The fact is there are many reasons that lead to your low conversion rate: price, product quality, service, marketing campaigns performance, etc. One of the factors that cannot be ignored is the user experience on your mobile app. Many people mistakenly think that when redesigning an app, you only change a little layout, user interface, and images.

However, when it comes to conversion rates, it is likely that your mobile app has poor navigation, or an unfriendly user interface, your user flow might also is the problem. With that being said, you will need to do UX research to optimize the user experience, not just make them like your what showing to them, but also about what they experience when using your app.

Low conversion rate means you make less or even no money.

Customer retention rate

Besides conversion rate, your business needs to consider other numbers that are directly related to mobile app performance. One of the metrics that you can easily calculate is CRR (Customer Retention Rate).

The customer Retention Rate tells how many people keep using your app over some period of time. You can calculate by the following formula: CRR = ((E-N)/S) x 100.

(S) mean the customers you have at the start

(E) means the customers you have at the end

(N) means the customer acquired during the period you're measuring

For example You have 100 customers at the start of October. In this month, you lost 10 customers but gained 20 new ones. In this case (E) = 100 - 10 + 20 = 110

→ So your CRR should be: (110-20)/100 x 100% = 90%

According to studies conducted by Bain & Company, increasing customer retention rate by 5% can lead to a 25% - 95% increase in profits. 

Therefore, retaining customers to buy for the next time is a key thing to helping businesses develop sustainably.

The CRR rates are variety depend on what kind of business you are doing so keep that in mind before jumping to any conclusions. For example, a good customer retention rate for retail industry is above 63% while for the media industry the number is up to 84% according to Profitwell

How much does it cost to redesign an app?

This very much depends on your budget and goals. The app design costs various from $2,000 to $10,000. This range depends on many factors: the complexity of the project, time to delivery, in-house design team, agency.

How long does it take to redesign a mobile app

Similar to the above question, there is really no exact answer because it depends on your goals and the capabilities of the designers you hired. Typically redesigning an app can take anywhere from one to three months.

How to redesign your UX app

There are many ways you can start redesigning your mobile app, if you can't do it yourself for various reasons, hiring a free lancer or a UI/UX Agency is definitely a more viable option. If it's taking you too long to wonder between thousands of UI/UX agencies out there, why not stop searching and start with us?

Capi Product is willing to do any redesign project starting from the price of $1000 within one or two months long. For more information, you can contact us.

Read more: Why you should create an app for your business?

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