Amazon app redesign

See Live

[ client ]

Case Study

[ Service]

Mobile App Design

[ TImeline]

2024

[Role ]

UI/UX Designer

ABOUT PROJECT

Amazon app redesign

This case study for the Capi Design Challenge 2024 evaluates the UI/UX of the Amazon mobile app, identifying usability issues and proposing redesign solutions to enhance the user experience.

THE TASK

The problem

Users encounter difficulties with search and filtering, making it challenging to find the right products efficiently. Additionally, tracking product information is cumbersome due to cluttered layouts and lack of clear organization. Poor spacing and contrast further impact readability, leading to a frustrating user experience and reduced engagement.

Project goal

This project aims to improve the Amazon app's user experience by enhancing search efficiency, product information clarity, and visual readability. Through UX/UI improvements, better filtering options, and optimized layouts, we seek to create a more seamless shopping experience that increases user satisfaction and engagement.

THE SOLUTIONS

Design process

This project involved teamwork between UX and UI designers to create an innovative solution. Our Business and Growth team stayed in constant communication, providing valuable insights throughout the process.

define

Market research / Competitor audit

ideate

Amazon audit / Heuristic evaluation

design

Userflow / Style guide

Delivery

User Interface

[ 01 ]

PROBLEM

Analyzing 400 Google Play reviews, a competitive audit (Etsy, eBay), and a heuristic evaluation revealed key UX issues in search, product tracking, and readability, highlighting areas for improvement.

[ 02 ]

SOLUTION

We improved search, product clarity, and readability, refining the design through usability testing for a better user experience.

[ 03 ]

SOLUTION

THE RESULT

IMPACT & OUTCOMES

[ Client Satisfaction ]

5.0

5.0 average client rating, reflecting the success of the project.

[ Increased User Engagement ]

35%

35% boost in daily active users within the first month.

[ Reduced Bounce Rate ]

40%

40% reduction in bounce rate due to improved user experience.

We're dedicated to establishing long-lasting collaborations.

"Highly Recommended. Excellent Work. Works Fast. Communicates well. "

Clifford Lerner

Co-founder & CEO of Saturday app by FOMO Ventures

"I have worked with Capi for the last 3 years. Every single one of individual from this company is hardworking, transparent, and completes tasks on time."

Anastasia Hisel

Founder of @helloatma

"Capi has done an exceptional job at building our products and getting them to where they need to be today. Their knowledge, timeliness, and thoroughness set them apart."

Justin

Founder Of Piver