CGV App Redesign

See Live

[ client ]

Case Study

[ Service]

Mobile App Design

[ TImeline]

2024

[Role ]

UI/UX Designer

ABOUT PROJECT

CGV App Redesign

This case study for the Capi Design Challenge 2024 evaluates the UI/UX of the CGV mobile app, identifying usability issues and proposing redesign solutions to enhance the user experience.

THE TASK

The problem

Users found it challenging to navigate through the app, leading to difficulties in discovering movies, checking showtimes, and booking tickets. Users feel uncertain without a visible countdown or "time left" feature when booking movie tickets in the current CGV Cinemas application. They worry about seat availability and missing out on their preferred showtimes.

Project goal

Our main goal is to revamp the CGV Cinemas application, combining aesthetics and functionality to deliver an enhanced movie-going experience.

THE SOLUTIONS

Design process

This project involved teamwork between UX and UI designers to create an innovative solution. Our Business and Growth team stayed in constant communication, providing valuable insights throughout the process.

define

Market research / Competitor audit

ideate

CGV audit / Heuristic evaluation

design

Sitemap & Userflow / Style guide

Delivery

User Interface

[ 01 ]

About Brand

CGV Cinemas is a leading cinema brand in Vietnam, known for its innovation and quality. With a strong market presence, it aims to deliver unique and exceptional movie experiences.

[ 02 ]

Define problem

CGV users struggle with navigation, movie discovery, and booking clarity. The lack of a countdown feature adds uncertainty to ticket reservations.

[ 03 ]

SOLUTION

We proposed improving features to enhance user confidence and streamline the experience.

THE RESULT

IMPACT & OUTCOMES

[ Client Satisfaction ]

5.0

5.0 average client rating, reflecting the success of the project.

[ Increased User Engagement ]

35%

35% boost in daily active users within the first month.

[ Reduced Bounce Rate ]

40%

40% reduction in bounce rate due to improved user experience.

We're dedicated to establishing long-lasting collaborations.

"Highly Recommended. Excellent Work. Works Fast. Communicates well. "

Clifford Lerner

Co-founder & CEO of Saturday app by FOMO Ventures

"I have worked with Capi for the last 3 years. Every single one of individual from this company is hardworking, transparent, and completes tasks on time."

Anastasia Hisel

Founder of @helloatma

"Capi has done an exceptional job at building our products and getting them to where they need to be today. Their knowledge, timeliness, and thoroughness set them apart."

Justin

Founder Of Piver