Millies

See Live

[ client ]

Millies team

[ Service]

Website Design

[ TImeline]

2024

[Role ]

UI/UX Designer

ABOUT PROJECT

Millies

This project focuses on refining the visual and typographic elements of an e-commerce product page to enhance user experience and brand consistency. The goal is to ensure that product images, fonts, and overall aesthetics align seamlessly with the brand’s identity while maintaining a user-friendly layout.

THE TASK

The problem

The current design has inconsistencies in font thickness, making the product text appear heavier than the header, affecting the visual harmony of the page. Additionally, the product image placement needs refinement to ensure proper alignment and clarity. The newsletter section also lacks visibility, reducing user engagement. Lastly, the color choices in certain UI elements, such as the shopping basket and wishlist, do not align well with the overall aesthetic.

Project goal

The primary goal is to refine the design by adjusting image positioning, ensuring font consistency, improving newsletter section visibility, and optimizing color choices for key UI elements. These enhancements will create a more polished, aesthetically pleasing, and user-friendly experience, ultimately strengthening the brand’s visual identity./h

THE SOLUTIONS

Design process

This project involved teamwork between UX and UI designers to create an innovative solution. Our Business and Growth team stayed in constant communication, providing valuable insights throughout the process.

define

Analyze the Project Goal

ideate

Moodboard / Demo Concept

design

Style Guide / UI Design

Delivery

Revision / Delivery

[ 01 ]

PRODUCT

A clean and minimal design that highlights craftsmanship with high-quality images and structured details, ensuring a seamless shopping experience.

[ 02 ]

ABOUT US

A visually engaging page that reflects our brand’s values of sustainability, luxury, and authenticity through warm tones and thoughtful typography.

[ 03 ]

CONTACT US

A clear and user-friendly layout with an intuitive form, making it easy for customers to reach out and connect with us.

THE RESULT

IMPACT & OUTCOMES

[ Client Satisfaction ]

5.0

5.0 average client rating, reflecting the success of the project.

[ Increased User Engagement ]

35%

35% boost in daily active users within the first month.

[ Reduced Bounce Rate ]

40%

40% reduction in bounce rate due to improved user experience.

We're dedicated to establishing long-lasting collaborations.

"Highly Recommended. Excellent Work. Works Fast. Communicates well. "

Clifford Lerner

Co-founder & CEO of Saturday app by FOMO Ventures

"I have worked with Capi for the last 3 years. Every single one of individual from this company is hardworking, transparent, and completes tasks on time."

Anastasia Hisel

Founder of @helloatma

"Capi has done an exceptional job at building our products and getting them to where they need to be today. Their knowledge, timeliness, and thoroughness set them apart."

Justin

Founder Of Piver