Millies Collection
THE PROJECT
UK-based artisan store specializing in eco-friendly lifestyle products — silk scrunchies, exfoliation accessories, baby mittens, face masks — made from natural materials
PROBLEM
Inconsistent typography: The existing design had inconsistencies in font thickness, making product text appear heavier.
Misaligned product imagery: Image placement lacked refinement, weakening the alignment and clarity of the product page.
Low newsletter visibility: Reducing sign-ups and overall user engagement.
Off-brand UI colors: Key elements used colors that didn't fit the overall aesthetic.
GOAL
Redesign the website and logo to better reflect the brand's elegance and craftsmanship — cleaner navigation, stronger visual identity, and a more cohesive experience across the store.
APPROACH
We approached this as a coherence problem. Before touching the layout, we aligned on what the brand should actually feel like at a premium-but-accessible price point, then used that to guide every decision
to Solve the Challenge
Design system
Without a system, every change takes longer — this brings speed and clarity back.
Product page
The product page lacked visual balance and clear hierarchy — we refined typography, image layout, and key actions to make browsing and purchasing feel more seamless.
IMPACT & OUTCOME
76.5%
Success Rate Confirmed during survey-testing
7.5/10
post test satisfaction
40%
Faster task completion in testing, with strong parent resonance validated through interviews
AI milestones
Turn scattered information into stage-matched guidance.
Let us
GROW
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your
business!
