Millies

See Live

[ Service ]

Logo & Brand Identity

[ INDUSTRY ]

Other

[ TImeline]

2024

[ client ]

Millies

ABOUT PROJECT

Millies

Millies’ product page needed stronger visual consistency. Capi Product refined typography, image placement, newsletter visibility, and UI colors to enhance usability.

THE TASK

01

The problem

The current design has inconsistencies in font thickness, making the product text appear heavier than the header, affecting the visual harmony of the page. Additionally, the product image placement needs refinement to ensure proper alignment and clarity. The newsletter section also lacks visibility, reducing user engagement. Lastly, the color choices in certain UI elements, such as the shopping basket and wishlist, do not align well with the overall aesthetic.

02

Project goal

The primary goal is to refine the design by adjusting image positioning, ensuring font consistency, improving newsletter section visibility, and optimizing color choices for key UI elements. These enhancements will create a more polished, aesthetically pleasing, and user-friendly experience, ultimately strengthening the brand’s visual identity./h

03

Project goal

The primary goal is to refine the design by adjusting image positioning, ensuring font consistency, improving newsletter section visibility, and optimizing color choices for key UI elements. These enhancements will create a more polished, aesthetically pleasing, and user-friendly experience, ultimately strengthening the brand’s visual identity./h

THE SOLUTIONS

work process

This project involved teamwork between UX and UI designers to create an innovative solution. Our Business and Growth team stayed in constant communication, providing valuable insights throughout the process.

Stage 1
Discover
  • Analyze the Project Goal
Stage 2
Define
  • Moodboard
  • Demo Concept
Stage 3
Design
  • Style Guide
  • UI Design
Stage 4
Deliver
  • Revision
  • Delivery

[ 01 ]

design system

Without a system, every change takes longer — this brings speed and clarity back.

[ 02 ]

Website layout

Small visual inconsistencies were weakening the overall polish of the page — the layout was refined to bring better balance, clearer hierarchy, and a more cohesive shopping experience.

[ 03 ]

Product page

The product page lacked visual balance and clear hierarchy — we refined typography, image layout, and key actions to make browsing and purchasing feel more seamless.

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