Thread - UX Solution

See Live

[ client ]

Case Study

[ Service]

Mobile App Design

[ TImeline]

2024

[Role ]

UI/UX Designer

ABOUT PROJECT

Thread - UX Solution

This case study for the Capi Design Challenge 2024 explores ways to increase user engagement time on Threads. With lower retention compared to competitors, Threads faces challenges in sustaining its ad-driven model. This project identifies key issues and proposes UX/UI and content strategies to enhance user interaction and time spent on the platform.

THE TASK

The problem

Users of Threads show lower engagement than other platforms, which is a concern for its ad-driven model. To increase time spent, we must enhance either Time per Use (keeping users engaged longer per session) or Number of Visits (encouraging frequent returns). Optimizing these factors will improve retention and overall engagement.

Project goal

This project aims to increase user engagement time on Threads by enhancing Time per Use and Number of Visits. Through UX/UI improvements, content strategies, and habit-forming features, we seek to create a more engaging experience that drives retention and sustained user interaction.

THE SOLUTIONS

Design process

This project involved teamwork between UX and UI designers to create an innovative solution. Our Business and Growth team stayed in constant communication, providing valuable insights throughout the process.

define

Thread Research/ Survey

ideate

Determine the Root Cause / Solution Audit

design

Proposal Solution / Wireframe

Delivery

Document / Presentation

[ 01 ]

STATISTIC

We analyzed user data and competitor benchmarks to identify key engagement and retention challenges.

[ 02 ]

INTERVIEW

User interviews revealed that session duration is short, with many users lacking reasons to stay engaged.

[ 03 ]

SOLUTION PROPOSITION

We propose UX/UI improvements and engagement strategies to enhance user experience and retention.

THE RESULT

IMPACT & OUTCOMES

[ Client Satisfaction ]

5.0

5.0 average client rating, reflecting the success of the project.

[ Increased User Engagement ]

35%

35% boost in daily active users within the first month.

[ Reduced Bounce Rate ]

40%

40% reduction in bounce rate due to improved user experience.

We're dedicated to establishing long-lasting collaborations.

"Highly Recommended. Excellent Work. Works Fast. Communicates well. "

Clifford Lerner

Co-founder & CEO of Saturday app by FOMO Ventures

"I have worked with Capi for the last 3 years. Every single one of individual from this company is hardworking, transparent, and completes tasks on time."

Anastasia Hisel

Founder of @helloatma

Capi Product is a rare find—a team that combines creativity, technical expertise, and outstanding client service. I wouldn’t hesitate to work with them again and highly recommend them to anyone seeking top-tier UI/UX design services.

Jamie Tuppack

Founder Of Xplainable.io