Base.vn
THE PROJECT
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Base is the leading enterprise management platform in Vietnam, empowering over 10,000 organizations to streamline operations. As a comprehensive operating system for business, Base integrates specialized applications into a unified ecosystem.
PROBLEM
Authority gap: Their digital presence failed to reflect the enterprise-grade authority.
Outdated, cluttered site: The legacy site's dated visuals and cluttered structure created cognitive overload for visitors.
Proven by the numbers: High bounce rates and low engagement confirmed the experience.
GOAL
To maintain its dominance and expand its footprint, Base needed a website aligned with global SaaS standards.
APPROACH
We started by getting close to the problem — understanding how R&D teams. From there, design and development ran in parallel to hit the timeline. Post-launch, we stayed close to the team to make sure the product held up once it met real users.
to Solve the Challenge
Research & Analysis
Reveals what's slowing users down before redesign begins.
Design System
Consistency isn't manual anymore — this makes every release faster.
Website UI
Turns complexity into clear, intuitive experiences people can navigate with ease.
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IMPACT & OUTCOME
45%
increase in average time-on-page
38%
Increase in pages/session, visitors explored more of the platform per visit.
35%
Decrease in bounce rate proving a cleaner user journey.
Notable increase
In organic traffic with the SEO-friendly architecture.
Let us
GROW
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your
business!
