CGV Cinemas
THE PROJECT
CGV Cinemas' mobile app needed a UX audit to fix navigation and booking friction across the movie-discovery and ticketing journey.
PROBLEM
Hard to navigate: Users struggled to discover movies, check showtimes, and complete bookings.
Booking uncertainty: No visible countdown or "time left" indicator left users unsure whether seats were still available.
Anxiety over missed showtimes: That uncertainty made users worry about losing their preferred slot before finishing checkout.
GOAL
Revamp the CGV Cinemas app by combining aesthetics and functionality to deliver a smoother, more reassuring movie-going experience
APPROACH
We ran market research alongside a CGV audit and heuristic evaluation, then mapped the flow diagram and visual direction before moving into style guide and UI design — delivering both an audit report and full Figma handover.
to Solve the Challenge
Research
Research was conducted through content, task flow, and UI audits to evaluate the current experience. The findings revealed usability issues, content gaps, and opportunities for improvement.
design system
Without a system, every change takes longer — this brings speed and clarity back.
IMPACT & OUTCOME
~25%
reduction in booking abandonment
~15%
Faster time-to-book from a cleaner, more organized layout.
Clearer showtime
And seat-status indicators reduced uncertainty at checkout.
More organized UI
Improved overall movie discovery and browsing.
Let us
GROW
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your
business!
