CK Club

[ SERVICES ]
Mobile App
UX Audit
[ INDUSTRY ]
Other
[ TIMELINE ]
2024
[ CLIENT ]
Capi Challenge
INTRODUCTION SECTION

THE PROJECT

CK Club is a mobile app that needed a full UX audit and redesign to catch up with its growing user base.

THE TASK
THE
PROBLEM

Unclear content: Information architecture wasn't guiding users clearly through the app.

Inefficient task flows: Completing core actions took more steps than they should have.

Inconsistent interface: Visual inconsistencies undermined both trust and ease of use.

Biểu tượng bước quy trình The Problem
OUR
GOAL

Improve usability, navigation, and overall experience by addressing content clarity, task-flow efficiency, and interface design — creating a more intuitive, user-friendly, and visually cohesive platform.

Biểu tượng bước quy trình Our Goal
OUR
APPROACH

We began with market research and a competitor audit, then ran a full CK Club audit with heuristic evaluation and sitemap/userflow mapping to pinpoint exactly where the experience broke down. From there we built a style guide, delivering an audit report alongside the final Figma handover.

Biểu tượng bước quy trình Our Approach
What We Delivered

to Solve the Challenge

[ 01 ]

Market Research

In-depth market research was conducted to understand user needs, behaviors, and expectations. The insights helped shape design decisions and align the product with real user problems.

[ 03 ]

app ui layout

A modern and user-friendly UI was crafted to enhance interaction and clarity. The design focuses on simplicity while maintaining a visually engaging experience.

[ 06 ]

Validation

THE RESULT

IMPACT & OUTCOME

~30%

reduction in steps to complete core tasks

~20%

Improvement in heuristic evaluation score

A clearer hierarchy

Made key information easier to scan and act on.

An audit report

Gives the CK Club team a clear roadmap for future iterations.

Let us

GROW

your

business!