Cutoutz App
THE PROJECT
Cutoutz is a social networking app built around shared interests rather than follower counts — helping people find their community through groups, events, and lighter, lower-pressure interactions.
PROBLEM
Popularity over connection: like most social platforms, Cutoutz's existing flows rewarded visibility metrics over genuine, like-minded connection
High-pressure interactions: sending or accepting friend requests created social pressure that discouraged people from reaching out.
Hard to find your people: without an interest-first structure, users struggled to discover others who shared their interests.
GOAL
Redefine social networking around mutual interests instead of digital validation — using groups, events, and an engaging landing experience to encourage organic, lower-pressure connection.
APPROACH
We started with a competitor and current-app audit to understand where existing flows created friction, then mapped a new sitemap and moodboard before defining the visual direction. From there we built a style guide and full UI across app and web, refining through revision with close collaboration between our UX, UI, and Growth teams.
to Solve the Challenge
Design system
Without a system, every change takes longer — this brings speed and clarity back.
website layout
The website layout is designed to clearly communicate the app’s focus on interest-based connections and real engagement.
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IMPACT & OUTCOME
~30%
increase in connection/match rate
Reduced 25%
friction rate to first interaction by removing high-pressure request flows.
Visual direction
set Cutoutz apart in a crowded social category.
A modular design system
positions the team to ship new interest-based features faster.
Let us
GROW
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your
business!
