Decarby Solar
THE PROJECT
Decarby is a solar and decarbonisation company helping households and businesses transition to more sustainable energy solutions.
PROBLEM
Complex, intimidating subject: Solar solutions can feel complicated and hard to grasp, especially for first-time customers
Scattered, technical information: Key details were often fragmented and overly technical, making the process difficult to navigate and understand.
Low trust, low action: Without clear, accessible guidance, first-time visitors struggled to trust the process or feel confident enough to take the next step.
GOAL
The goal was to simplify how users understand and explore solar solutions, creating a clearer experience that builds trust, supports decision-making, and encourages users to move forward with confidence.
APPROACH
We restructured Decarby's digital experience around a single goal: removing the friction that stops first-time buyers from acting. Decarby's local expertise and relationship-driven approach became the backbone of the narrative, translated into a guided journey that anticipates the questions newcomers are afraid to ask.
to Solve the Challenge
Brand guidelines
A comprehensive guideline was created to define the brand’s visual language. It ensures consistency across all platforms and touchpoints.
Web UI LAYOUT
Clear and user-focused content was crafted to guide users through each interaction. The messaging improves clarity, engagement, and overall usability.
IMPACT & OUTCOME
Stronger
brand credibility with a cohesive visual system.
45%
Faster page load times through a mobile-responsive Webflow build.
Clearer CJM
by transforming scattered solar information into a guided experience.
Developer-free
content updates with a Webflow Editor handover for the internal team.
Let us
GROW
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your
business!
