Dragonfly Fabric
[ Service ]
[ INDUSTRY ]
Other
[ TImeline]
2023
[ Company ]
Dragonfly Fabric
ABOUT PROJECT
Dragonfly Fabric
Design of a website for a custom-tailored clothing brand targeting women aged 25–45 in major Indian metro cities (especially Bangalore). The website should position the brand within the "affordable luxury" segment — combining the sophistication of artisan craftsmanship with the convenience of modern, technology-driven customization.
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THE TASK
01
The problem
The current market lacks a seamless digital experience that blends bespoke tailoring with modern convenience. Many brands either feel too traditional and inaccessible or too generic, failing to capture the essence of "affordable luxury" for modern women.
02
Project goal
Create a website that positions the brand as an accessible luxury destination — merging craftsmanship with intuitive, tech-enabled customization. The experience should feel elegant, personalized, and effortless.
THE SOLUTIONS
work process
This project involved teamwork between UX and UI designers to create an innovative solution. Our Business and Growth team stayed in constant communication, providing valuable insights throughout the process.
- Visual Direction concept
- Style guidelines
- UI Design
- Figma Project
[ 01 ]
Design System
Without a system, every change takes longer — this brings speed and clarity back.
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[ 02 ]
Web layout
Design a refined and editorial-style layout that highlights products, fabrics, and customization options. Use strong visual storytelling, clear hierarchy, and elegant spacing to reflect a premium yet approachable feel.
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