Fitmi
THE PROJECT
Fitmi is a fitness platform built entirely from scratch, connecting users with personal trainers through personalized video workout programs.
PROBLEM
No easy access to personalized coaching: fitness enthusiasts had no simple way to access personalized workout routines from trainers through video.
Remote engagement gap: without a dedicated platform, users couldn't engage with trainers remotely and effectively.
Built from zero: the client needed the entire experience designed from scratch, with no existing product to build on
GOAL
Design and develop a fitness app that lets users follow workout routines through video content uploaded by personal trainers — offering a seamless connection between users and trainers so people can easily find, follow, and complete personalized fitness programs.
APPROACH
We began with brief onboarding, market research, a competitive audit, and direct user interviews and surveys to understand real behaviors and pain points. From there we moved into data analysis, persona and value-proposition work, flow diagrams, and wireframing, then built out moodboards, visual direction, a design system, and the UI — validating everything through an interactive prototype and usability testing before final revision.
to Solve the Challenge
Research & Analysis
Research focused on understanding user behaviors, needs, and pain points through interviews and competitive analysis, building a clear foundation to shape Fitmi’s personalized workout experience.
Design system
Without a system, every change takes longer — this brings speed and clarity back.
IMPACT & OUTCOME
~30%
faster trainer-to-workout discovery
~25%
increase in program completion
Usability testing
validated the core flows before launch
Reusable design system
gives the team a foundation to easily add new trainers
Let us
GROW
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your
business!
