Girltelligence

[ SERVICES ]

Mobile App Design

[ INDUSTRY ]

Entertainment

[ TIMELINE ]

2022

[ CLIENT ]

Naama Barnea-Goraly

See live

INTRODUCTION SECTION

THE PROJECT

Girltelligence is a community app for girls and young women to ask questions, share advice, and support each other — in a safe, age-tailored sister space.

THE TASK

THE
PROBLEM

Belonging by design: The app needed to feel like a safe, welcoming space — so girls could show up as their authentic selves.

Resonating with the audience: An outdated interface was pushing the target demographic away; the redesign had to speak their language.

From discovery to connection: The experience had to make it effortless for new users to find their community and feel at home from the first tap.

OUR
GOAL

Give the girls a friendly and easy-to-use experience to discover sister community where they can be their authentic selves and talk about anything | Update new interface version with morden and trendy style to increase enjoyment and attract more users to the Girltelligence

OUR
APPROACH

We centered the redesign on three priorities: simplifying the core user journeys to remove friction from key actions, introducing a warmer visual language that feels inviting rather than generic, and redesigning the community experience to feel safer and more approachable for young female users — so the whole product reads as built around their comfort and trust.

What We Delivered

to Solve the Challenge

[ 01 ]

Research & Audit

Research was conducted through user reviews and analysis of current problems, along with content structure and UI audits to evaluate the overall experience. The findings highlighted navigation friction, inconsistent hierarchy, and opportunities to improve clarity and engagement.