Serva
THE PROJECT
Serva lets users create and deploy custom AI chatbots for their own products, guiding them from setup through embedding on external platforms.
PROBLEM
Unclear onboarding: new users faced friction from unclear steps when creating a chatbot.
Complex setup: the process itself felt complicated without proper guidance.
Slow activation: confusion led to drop-off before users ever reached the product's core value.
GOAL
Redesign onboarding into a clear, guided flow that reduces friction, improves first-time success, and helps users quickly create, customize, and deploy their chatbot.
APPROACH
We started with brief onboarding, flow diagramming, visual direction, and early design-system work, then moved into website and web-app layout, followed by animation and Webflow development — delivering both a Figma and Webflow handoff.
to Solve the Challenge
Design System
Without a system, every change takes longer — this brings speed and clarity back.
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Dashboard layout
Clean, minimal dashboard with a step-by-step chatbot setup flow, quick access to key actions, and clear progress indicators.
IMPACT & OUTCOME
~40% reduction
In time-to-first chatbot
~25%
improvement in completion rate from clearer guidance.
Clearer in-product guidance
is expected to reduce setup-related support questions.
Modern UI
reduced perceived complexity for non-technical users.
Let us
GROW
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your
business!
