Serva

[ Service ]

Product Design

[ INDUSTRY ]

Technology

[ TImeline]

2025

[ Company ]

Serva

ABOUT PROJECT

Serva

Serva is a web-based platform that enables users to create and deploy custom AI chatbots for their own products. From setting up the chatbot to embedding it into external platforms, Serva streamlines the entire process into a guided experience. This project focuses on redesigning the onboarding flow to make chatbot creation more intuitive, reducing friction for new users while aligning with a clean, modern UI style.

THE TASK

01

The problem

New users face friction when creating and deploying AI chatbots due to unclear onboarding, complex setup steps, and lack of guidance. This leads to confusion, slower activation, and drop-offs before users experience the product’s core value.

02

Project goal

Redesign the onboarding experience to simplify chatbot creation into a clear, guided flow. The goal is to reduce friction, improve first-time user success, and help users quickly create, customize, and deploy their chatbot.

03

Project goal

Redesign the onboarding experience to simplify chatbot creation into a clear, guided flow. The goal is to reduce friction, improve first-time user success, and help users quickly create, customize, and deploy their chatbot.

THE SOLUTIONS

work process

This project involved teamwork between UX and UI designers to create an innovative solution. Our Business and Growth team stayed in constant communication, providing valuable insights throughout the process.

Stage 1
Discover
  • Brief onboarding
  • Flow diagram
  • Visual direction Concept
  • Design system
Stage 2
Define
  • Website Design
  • Web App Layout
Stage 3
Design
  • Animation Creation
  • Webflow Dev
Stage 4
Deliver
  • Figma Project
  • Webflow handoff

[ 01 ]

Design System

Without a system, every change takes longer — this brings speed and clarity back.

[ 02 ]

Landingpage

Simple, modern landing page highlighting the value of AI chatbot creation, key features, and an easy entry point to start onboarding.

CONTACT US

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