For agencies, consultants, and tech partners, clients often ask for services outside your core expertise—specifically high-quality UI/UX design. Instead of turning that business away or taking on the overhead of hiring in-house, why not turn it into a revenue stream?

‍

We are launching the Capi Affiliate Program to build a strategic ecosystem for our B2B partners.

‍

This program offers a transparent, performance-based commission structure designed for growth.

‍

1. Who is this for?

This program is built for businesses looking to expand their service capabilities:

• Marketing & SEO Agencies
• Software Development Companies
• Business Consultants & Tech Vendors

Are you a past client or friend of Capi? If you are looking to earn project discounts and service credits for your own product upgrades, our Referral Program might be the perfect fit.

‍

2. Reward Structure:

2.1. Partnership Models & Commission Structure

We offer two distinct engagement models depending on your level of involvement in the project.

Model 1: Partner Provides Leads Only (No Project Involvement)

Model 2: Partner Participates in the Project (SEO/Marketing/Development Agency)

‍

Operational Guidelines:

Governance:

• Affiliate codes are created for partners 
• Leads submit through the intake form with their referral code
• For partners participating in the project, a shared communication group is created between Capi, You, and the Client.

Rules:

• Leads must remain actively discussed for 7 consecutive days
• Reward is paid after project completion

‍

2.2. Performance Bonus:

Example:

If you refer 5 qualified leads in March, your commission for all eligible projects from that month will be calculated at your Standard Rate + the 1% Booster.

2.3. Affiliate Tier System

Tier effective timeline:

The Tier system is applied after the partner’s first evaluation cycle (1 cycle = 3 months) upon joining the program.

Tier C - increases automatically after 2 months of performance proof

‍

2.4. Tier Maintenance, Downgrade and Upgrade Conditions

a. General Principles

Affiliates are ranked based on their actual lead-generation performance and realized revenue within a fixed evaluation cycle.

• Evaluation cycle: Quarterly (every 3 months)
• Tier levels are updated based on:
  
  • Number of successfully closed deals
  • Total revenue value
  • Lead consistency and stability

Effective timeline:

These conditions apply starting from the second evaluation cycle, counted from the partner’s

first participation in the program.

‍

b. Tier Maintenance Conditions

Warning Period:

• “Not meeting requirements” means the partner does not satisfy the Tier Maintenance Conditions during the evaluation cycle.
• If a partner fails to maintain their tier for one evaluation cycle, they will enter a warning period in the next cycle (3 months).
• If the partner continues to fail for two consecutive cycles, they will be downgraded to a lower tier.
• If the partner meets maintenance conditions again during the warning period, they keep their current tier and their status resets to normal.
• If the partner meets upgrade conditions during the warning period, they may be considered for an immediate tier upgrade within that cycle.

‍

c. Tier Downgrade Conditions

d. Tier Upgrade / Reactivation Conditions

‍

2.5. Exception Cases (Grace Period)

• Validity: Once per year
• Partner may notify in advance: “This month I will pause/reduce lead volume” → granted one grace cycle (no downgrade applied)
• During the grace period:
• Tier upgrades are not allowed
• After the grace period ends, if conditions are still not met → immediate downgrade applies

‍

3. Rules & Prohibited Behaviors for Partners

3.1. Applicable Parties

This policy applies to:

• Affiliate Partners (Tier A / B / C)
• Intermediaries or third parties supporting lead generation (“Affiliates”)

‍

3.2. Scope of Application

This policy:

• Defines behaviors that are strictly prohibited under the Affiliate Program
• Specifies enforcement actions in case of violations
• Describes the review and verification process when suspicious or fraudulent activity is detected

‍

3.3. Prohibited Behaviors

a. Impersonation or Misrepresentation of Capi

Affiliates must not:

• Use Capi’s logo, design assets, or business cards without written authorization
• Claim or imply that they are employees or official representatives of Capi
• Create landing pages, websites, or materials that imitate or misrepresent Capi to mislead clients

‍

b. Fake Leads, Spam, or Non-Real Leads

Affiliates must not:

• Submit non-existent contacts, fake emails, or individuals with no genuine business intent
• Create fake accounts or self-referrals to obtain commissions
• Submit a high volume of unqualified, low-intent, or spam leads

‍

c. Unauthorized Advertising or Illegal Lead Acquisition

Affiliates must not:

• Run paid advertisements using Capi’s branded keywords, including but not limited to: “Capi Product”, “Capi Creative”, “Capi Agency”
• Publish false, misleading, or exaggerated claims about Capi or its services
• Use clickbait, fake reviews, or unrelated content to artificially attract leads

‍

d. Unlawful Data Collection

Affiliates must not:

• Use bots, automation tools, or scraping software to collect data from Behance, Dribbble, or Capi’s website
• Collect or submit client data obtained through illegal, unauthorized, or unethical methods

‍

e. Harmful or Inappropriate Content Placement

Affiliate links must not be placed on or associated with content involving:

• Pornographic, violent, hateful, or discriminatory material
• Fake news, scams, or fraudulent activities
• Malware, viruses, or phishing
• Any illegal or unlawful activities

‍

f. Unfair Competition

Affiliates must not:

• Poach, interfere with, or sabotage existing Capi clients
• Intercept, block, or steal leads belonging to other partners
• Spread false, misleading, or harmful information about Capi or other partners

‍

3.4 Leads Considered Fraudulent

A lead will be classified as fraudulent if any of the following conditions apply:

• The client is unaware that they were referred by the affiliate
• The lead does not meet the minimum budget requirement
• The affiliate repeatedly submits spam, fake, or unreachable leads
• The lead already existed in Capi’s pipeline prior to submission
• The affiliate intentionally attempts to “claim” a lead that Capi’s Business Development team is already engaging through another source

‍

3.5 Enforcement Actions

Capi reserves the right to take one or more of the following actions:

1. Issue a formal written warning via email
2. Temporarily suspend commission payments during investigation
3. Cancel commissions generated from confirmed invalid or fraudulent leads
4. Permanently terminate the affiliate partnership in cases of serious or repeated violations

‍

Looking for project discounts instead of cash commissions? See how we reward our loyal clients and friends through the Capi Referral Program.

‍

4. FAQ

4.1. What is the difference between the Referral Program and the Affiliate Program?

Referral Program is designed for:

• Past clients
• Friends or personal connections
• Trusted personal networks

Rewards under the Referral Program are:

• Project discounts
• Service credits
• Add-ons or non-cash benefits

Percentage-based cash commissions are not applied in this program.

Affiliate Program is designed for:

• Individuals or organizations capable of generating leads consistently and systematically, such as freelancers, agencies, marketers, or industry KOLs

Rewards under the Affiliate Program are:

• Commission-based (% of project value)
• Subject to caps to ensure cost control and fairness

‍

4.2. Can I join both the Referral and Affiliate programs at the same time?

Each partner may participate in only one program at a time.

• If you refer leads occasionally or relationship-based → the Referral Program is recommended
• If you can generate leads continuously and at scale → the Affiliate Program is recommended

Capi will review your profile and may suggest the most suitable program based on your activity and performance.

‍

4.3. When will I receive my reward or commission?

All rewards and commissions are processed only after the referred project has been fully completed and accepted.

This policy is in place to:

• Ensure the lead is genuine and qualified
• Avoid cancellation or refund risks during project execution
• Maintain fairness and transparency for all parties

Estimated payout timeline:
→ Within 14 working days after project completion and final acceptance.

‍

4.4. What qualifies as a valid (qualified) lead?

A lead is considered qualified only when all of the following conditions are met:

• Real and reachable contact information is provided
• The client confirms a genuine business need
• Scope, timeline, and budget range are clearly defined
• Minimum budget requirement is met ($500–$800)
• A discovery call is booked or a clear, ongoing discussion is in progress
• The lead is not duplicated in Capi’s existing pipeline
• The client explicitly confirms the name of the referrer

Leads that fail to meet these criteria may be classified as invalid or non-qualified and will not be eligible for rewards or commissions.